Services

Evidence-led design for teams that serve people

Research first, then design, then proof, from Ryan Cody, a designer who also ships the code, with trusted contractors when a project needs more hands. Pick a mission class, start with a discovery kit, or take one piece off the menu. Every piece of work is estimated in hours up front, and the price is confirmed in writing before any money changes hands.

Find your fit in five questions Build it piece by piece Skip to full missions ↓

Jump to: How it works · Find your fit · Discovery kits · More kits · What we do · The grab-and-go menu · Mission classes · How pricing works · The fine print

How it works · People first

Nine steps. Your project uses the ones it needs.

Every project starts with people, not screens. Before anything is designed, we learn four things, and they shape everything after:

  • PeopleWho uses it, and what they need from it.
  • ActivitiesWhat they’re actually trying to get done.
  • ContextsWhere, when, and under what pressure they do it.
  • TechnologiesThe tools, systems and hand-offs already in the way.

Then the work draws from the same nine steps. They aren’t a conveyor belt: a website refresh might use three, a new portal all nine, in whatever order the problem calls for. Each step has its own result, so you can stop after any of them.

  1. 0Find what’s brokenMeasure what’s wrong today, before anyone draws anything.
  2. 1Agree on the goalA one-page brief everyone who has to say yes agrees to.
  3. 2Meet your peopleInterviews and observation with the people it’s for.
  4. 3See how it all connectsEvery screen, tool and hand-off a task crosses.
  5. 4Sketch the screensWireframes with real content and real error states.
  6. 5Try it with real peopleReal people try it, against pass criteria set first.
  7. 6Make it look rightVisual design and the design system behind it.
  8. 7Build it for realProduction front-end, checked on real devices.
  9. 8Launch and check resultsShip it, then measure again against step 0.

How the steps get picked

  • Where you are now. An idea, something that isn’t working, designs waiting to be built, or a launch to check.
  • Complexity. One page or a whole platform; one kind of user or many.
  • Integrations. Every system it connects to (a CRM, forms, payments, Salesforce) adds work to map and test.
  • Subject matter. Health, finance, legal, science and public programs take more research to get right.
  • People involved. More audiences and more people signing off mean more interviews and workshops.

Find your fit in five questions See the full process

Find your fit

What does your project need?

Five quick questions. We’ll suggest where to start and fill in a request you can change before you send it. Nothing is charged, and nothing is sent until you press Send.

Discovery kits

Decide what to build before you pay to build it

Discovery is most of what I do, and the part that saves the most money. Each kit is a set of workshops with your team, research with the people who’ll use the thing, and a written build plan: what comes first, what waits, and what each phase will cost. The case studies show it applied.

More kits, by phase

Common kinds of work, already put together

Each kit bundles steps from the process for a type of project. Book a kit, or take its pieces one at a time from the menu below. Estimates, always negotiable.

Full process

Portal and service design kit

100–350 hours, estimated after a call

Estimated after a call

The whole portal: discovery through a measured launch.

Process steps

  1. 0 Find what’s broken
  2. 2 Meet your people
  3. 3 See how it all connects
  4. 4 Sketch the screens
  5. 5 Try it with real people
  6. 7 Build it for real

You get: The full process: baseline, research with the people served, a software and hand-off map, tested designs, and the portal built and measured.

Estimated in hours after a free call; billed against a written estimate.

Ask about this kit →

What we do

Where the work happens

Every project starts with what your users actually need, and ends by measuring whether it helped. Each piece of work follows the process, and the case studies show it applied.

The menu

Discovery

Workshops and planning that decide what to build, before anyone pays to build it.

Discovery workshops

about 20 hours

2–3 weeks

Three working sessions with the people who have to say yes, remote or in person: goals and limits, how things work today, and what to build first.

  • Three facilitated workshops (Miro, Mural or a whiteboard)
  • A map of how things work today, built live with your team
  • A ranked list of what to build first, agreed in the room

Process steps 1–3Book this →

Problem-framing workshop

about 6 hours

Half a day, plus 2–5 days for the write-up

Get everyone who has to say yes in one room, remote or in person, and leave agreeing on what to fix first.

  • Facilitated session (Miro or Mural, or a whiteboard)
  • One-page brief: the problem, who it's for, the first release, how success is measured

Process step 1Book this →

Journey and software map

about 16 hours

3 days–2 weeks

See every screen, hand-off and tool a task crosses, including where it breaks.

  • End-to-end flow, failure points included
  • Inventory of the software and tools involved
  • Gaps and fixes, prioritized

Process step 3Book this →

Build plan

about 16 hours

1–2 weeks

What we're going to build, written down: what comes first, what waits, and how long each phase will take.

  • Scope for the first release, and what's left out on purpose
  • Requirements and a site or app map
  • Phased roadmap with an estimate for each phase

Process step 3Book this →

The menu

Research, testing and evaluation

Find out what's wrong and what people need, prove a design works, and measure what changed.

UX review

about 8 hours

2 days–1 week

A senior designer works through one website or app the way your customers do, and tells you what's getting in their way.

  • Recorded walkthrough video
  • Top 10 fixes, ranked by impact and effort
  • Accessibility spot check against WCAG 2.2 AA

Process step 0Book this →

User interviews

about 24 hours

2–4 weeks (scheduling people takes time)

Five conversations with your customers, clients or staff, to learn what they actually do, not what we assume.

  • Interview guide
  • 5 interviews, recruited from your list
  • Journey map
  • Findings readout

Process step 2Book this →

Usability test

about 20 hours

1–3 weeks

Five people try one important task on your site, app or prototype. Pass criteria are set before anyone watches.

  • Test plan with pass criteria
  • 5 sessions, moderated or on Maze
  • Task success, time on task and misclicks
  • A change list, in priority order

Process step 5Book this →

After-launch check

about 8 hours

2–5 days, about 30 days after launch

A month after launch, measure again and see what really changed.

  • Before-and-after numbers, honestly reported
  • Fix list for what the first month revealed

Process step 8Book this →

The menu

Design

Decide how it works, then how it looks, in files a developer can build from.

Wireframes

about 12 hours

3 days–2 weeks

Up to 6 screens of structure and behavior, with your real content and real error states.

  • Clickable wireframes in Figma
  • Notes on each decision and what it left out
  • Accessibility checked at this stage, not at the end

Process step 4Book this →

Visual design

about 20 hours

1–3 weeks

A look that holds together on every screen, starting with the three that matter most.

  • Style tile: color, type and core components
  • 3 key screens, fully designed
  • Contrast checked
  • Developer-ready Figma file

Process step 6Book this →

Mobile app prototype

about 35 hours

1–4 weeks

See and click through your app idea before paying to build it, on iPhone or Android.

  • 8–12 clickable screens in Figma
  • Tested with 3 people
  • Change list and next-step estimate

Process steps 4–6Book this →

The menu

Websites and build

Designed and built by the same person, so nothing gets lost in the hand-off.

One-page website

about 15 hours

3 days–2 weeks

A clean, fast single page that says who you are and how to reach you.

  • Built on Squarespace, Wix or WordPress
  • Works on phones
  • Contact form and basic SEO
  • You can edit it yourself

Process step 7Book this →

Small business website

about 40 hours

1–4 weeks

Up to five pages for a local business or small organization, ready to bring in customers.

  • Everything in the one-page site
  • Google Business Profile and analytics set up
  • One-hour handover so your team can update it

Process step 7Book this →

Build from your designs

about 16 hours

3 days–2 weeks

Already have designs? One page or a set of components, coded and checked.

  • HTML, CSS and JavaScript, React, or Salesforce Lightning
  • Tested with a screen reader and on real phones
  • Code is yours, in your repository

Process step 7Book this →

The menu

Ongoing help

For when you just need a designer around.

Ask a designer

1 hour

This week

A working hour on whatever's stuck: a screen, a flow, a site, a decision.

  • Video call
  • Notes and next steps afterward

Book this →

Website care

up to 2 hours / month

Monthly, cancel any time

Small changes, fixes and updates, without having to find someone every time.

  • Content and plugin updates
  • Monthly speed and accessibility check

Book this →

Design retainer

20 hours / month

Monthly, 3 months to start

A reserved block of design and build time every month, at a lower hourly cost than one-off work.

  • Any mix of research, design and build
  • Hours roll over one month

Book this →

Mission classes

Or take a whole mission

Bigger work comes in five sizes: four moons, smallest to largest, and the planet itself. A class is set by how complex the project is, how many systems it connects to, how specialized the subject is and how many people are involved. The steps inside it are picked to fit, in any order. Jupiter, the planet, holds them all. These are the only prices on the page: honest ranges, confirmed on a free call.

Flyby class

Europa

Find the problems.

usually $2.5k–$5k

1–2 steps, in whatever order fits · 1–3 weeks

Complexity
Simple: one site, app or flow
Integrations
None
Subject matter
Everyday
People involved
A small team, one decision-maker
  • A walkthrough of your site or app the way your customers use it
  • A ranked list of what’s getting in their way
  • A one-page brief everyone agrees on

Start a Europa flyby →

Probe class

Io

Fix one thing properly.

usually $5k–$10k

2–3 steps, in whatever order fits · 2–5 weeks

Complexity
Focused: one feature, page set or process
Integrations
One (a form, a booking tool, a CRM)
Subject matter
Some specialist knowledge
People involved
One team and one audience
  • Everything in Europa
  • Research or a test with the people affected
  • A designed and checked fix, ready to build

Start an Io probe →

Where most projects start

Orbit class

Callisto

Discover what to build.

usually $10k–$17.5k

3–5 steps, in whatever order fits · 4–8 weeks

Complexity
A new site, app, portal or system
Integrations
Two or three
Subject matter
Specialized: health, finance, legal, science or public programs
People involved
Several teams or user groups
  • Discovery workshops with your team
  • Interviews with the people who’ll use it
  • A site or app map
  • A build plan: what comes first, and what it will cost

Start a Callisto orbit →

Landing class

Ganymede

Designed, tested, ready to build.

usually $17.5k–$25k

5–7 steps, in whatever order fits · 2–4 months

Complexity
Complex: many screens, roles and states
Integrations
Three to six
Subject matter
Specialized or regulated
People involved
Several departments and audiences
  • Everything in Callisto
  • Wireframes and finished visual design
  • A usability test with pass criteria
  • Developer-ready files and a design system

Start a Ganymede landing →

Full mission class

Jupiter

The planet that holds every moon: all four classes in one.

usually $25k–$100k+

All nine, as often as needed · 6 months and up

Complexity
Large: a whole platform, or several products at once
Integrations
Many systems (Salesforce, data, portals and the rest)
Subject matter
Deep specialist or regulated
People involved
Many departments, the public, partners
  • Every class in one: discovery, design, testing and build
  • Built for real by the person who designed it, with trusted contractors as it grows
  • Launch support and before-and-after results, honestly reported
  • Ongoing design and build as the work expands

Start a Jupiter full mission →

A redesign that misses costs more than the discovery that would have caught it. Not sure which class fits? Answer five questions, or tell us where things stand and we’ll recommend one on a free call. Estimates, always negotiable; nothing is charged online.

Bigger or custom work

How pricing works

Full projects, Salesforce work, research programs, anything not on the menu: estimated in hours, by step or by two-week sprint, with a written estimate before work starts.

Work on this page is estimated in hours. The hourly rate depends on the work and is settled on a free call, and it’s always negotiable: for nonprofits, local small businesses and tight budgets, we’ll fit the scope to what you can spend rather than not do the work. Mission classes show a price range so you can plan. Problems discovered along the way can add time; we tell you before anything adds cost.

The fine print

What “estimated” means

  • Estimates, not quotes. Every hour count, price range and timeline on this site is an estimate for the scope described, and it’s negotiable. Nothing is binding until we both sign a written agreement, and that agreement wins over anything on this page.
  • Timelines are calendar time. Hours are the work; the weeks include your feedback, scheduling people and the studio’s other projects. Roughly: 15 hours of work takes 3 days to 2 weeks, 40 hours takes 1 to 4 weeks.
  • Estimates are starting points. If your situation needs more, we say so on the call, before you pay anything, never after.
  • New problems can add time. If we uncover something the estimate didn’t cover (a broken integration, missing content, a bigger mess than it looked), we stop, explain it, and only continue with your written OK.
  • One round of changes is included. More rounds, or added scope, are billed by the hour, and only after you say yes.
  • Outside costs are passed through at cost. Domains, hosting, templates, plugins, testing-platform fees and participant thank-you gifts are not included.
  • A person does the work. Ryan does the work himself, with trusted contractors on larger projects. Every decision and every deliverable is checked and signed by a person.
  • No guaranteed results. We measure and report honestly, but no one can promise a specific number, ranking or outcome. The full terms are in our Terms of Service.

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