Musings · Position · from work first published Aug 2025, recut Sept 2026

The John Henry position

Don't race the steam drill. Change the game.

Recut and merged from two 2025 position pieces. The doctrine predates the flagship and shaped it; some of these lines now live inside the studio's process and products.

Most of us can feel it — a tiny snag in everyday work and life, the sense that technology is quietly setting the pace while human connection trails behind. Our answer isn't to romanticize the past or reject the tools. It's a thesis you can say in one line:

Put technology in the right place, keep humans in the loop, and design for connection over mere engagement.

The parable with teeth

John Henry beat the steam drill once — and paid with his life. That's the whole lesson, and it has teeth: if you fight the machine at its own game, you will lose. The machines always win the race in the long run. So we don't ask anyone to out-machine the machine. We change the game: let automation carry weight; let humans carry meaning. Not the steam drill. Not the race. The campfire, the torch, the next chapter — use the machine as your hammer, and you can build.

The five non-negotiables

  1. Humans first. In every decision, the human stake is paramount.
  2. Consent and clarity. No hidden agendas, no manipulation, choices surfaced in plain language with reversible paths.
  3. Human in the loop. AI may suggest; humans decide — and we document that choice path so it's auditable.
  4. Dignity by design. Preserve autonomy, creativity, and emotional health; a tool that erodes agency doesn't ship.
  5. Connection over control. If a design increases clicks but weakens trust, it's a net loss. We optimize for outcomes and relationships, not time-on-tool.

Technology in places, not pockets

The practical shape of the position: tools should live where they support the task. Compute belongs to rooms — shared workstations and collaboration bars — instead of intruding on dinners and sleep. Meetings park devices; one laptop scribes and the discussion runs at human speed. After-hours norms are explicit, and "urgent" has a definition. At home the same pattern holds: a computer room for the heavy lifting, and a pocket device that isn't a slot machine. This isn't nostalgia — it's fit-for-purpose technology that lets real relationships do their best work. Presence beats ping.

Finish human

We love good tools, and we keep them on a short leash: AI drafts, clusters, summarizes, and simulates; it never silently replaces expertise, ethics, or accountability. Evidence comes before aesthetics — we measure harm with our own instruments — the Friction–Harm Index riding on a Transit Review — before we chase delight. And the tone, the promise, the price, and the ethics stay with people. We finish human, every time.

One more thing, kept from the original on purpose: this position has always been mostly an oral tradition. We don't flood timelines with it. Tell the John Henry story in your own words, in your own town, until people stop trying to beat the machine and start deciding how to live with it without losing themselves. The only rule is: be about it.